Digital Marketing Manager

We are a values driven organization putting Relationships FIRST. EagleBank (NASDAQ – EGBN) is focused on being Flexible, Involved, Responsive, Strong, and Trusted. By prioritizing meaningful connections with our customers, employees, and shareholders, we relentlessly deliver the most compelling, valuable service to our customers.

EagleBank is committed to inclusion, equity, and respect. We celebrate diversity and intentionally seek out opportunities to learn from one another’s experience. We believe employees are essential to the building of relationships and we prioritize investing in employee growth and wellbeing. Employee involvement is fostered through resource groups, mentorship programs, community service, and scholarship opportunities for continued education. With features including maternity and parental leaves, wellness discounts, healthcare premium sharing, employer funding in your HSA account, and 100% 401(k) matching up to 4%, we pride ourselves in the ways we support our internal relationships. The minimum and maximum projected annualized salary for this position is: $100,691.00 to $167,817.60. Additional compensation may be possible based on experience and skills.

The Digital Marketing Manager will play a crucial role in driving deposit growth from consumers and businesses through the Bank's digital channel, leveraging EagleBank's automated online account opening capabilities and digital banking platform. This position requires a strategic thinker with a deep understanding of digital marketing, banking, and fintech. This position is integral to ensure that the deposit strategies align with the organization's overarching goals and objectives. In this role, the Digital Marketing Manager will define and communicate the digital deposit strategy, objectives, and goals, with strong emphasis on reducing the cost of funds, and will collaborate with internal stakeholders to prioritize initiatives, optimize the product(s) roadmap and customer experience, and enhance funding cost-effectiveness.

Requirements:

• 10 years of hands-on experience in product management, digital products, FinTech, corporate strategy, eCommerce, and/or digital sales preferably in Financial Services and/or Start-up.
• 5 years of experience in digital marketing / acquisition campaigns in banking or fintech.
• Experience in working and leading cross-functionally with stakeholders, including users, developers, business leaders, and executives.
• Strong understanding of Retail and Business banking.
• Expertise in digital marketing tools and platforms, including Google Ads, social media advertising, Google Analytics.
• Analytical mindset with the ability to interpret data and derive actionable insights. Strong data analytics skills related to deposit product performance and customer behavior analysis.
• Knowledge of regulatory requirements in banking and financial services advertising.
• Demonstrated thought leadership in the digital space.
• Successful track record in developing and implementing a digital channel road map and digital acquisition campaigns.
• Strong communication and written presentation skills with experience effectively communicating with diverse audiences.

Preferences:

• Bachelor’s Degree in Arts/Sciences (BA/BS) in a related field

Don't meet all the requirements? We encourage you to still apply if you think you are the right person to join our community. We are always interested connecting with people inspired by our mission and values. If you aren't hired for this position, your resume will remain available for the next year and might be considered for future openings. Note: You can update your resume as often as needed.